We collect and process the above categories of Personal Data due to contractual necessities so that we can provide the Services
to. For example, we cannot identify you as an individual and provide your genetic data to your healthcare provider, if you do not provide us with your first, last name and email address.

When we process Personal Data due to contractual necessity, failure to provide such Personal Data will result in your inability to use some or all portions of the Services provided by Track Canada.

We may also collect user content from you when you provide it to us. For example, Track Canada’s website allows you to provide us with your personal details like name and designation and other contact details like email address, phone number so that we can reach out to you. By sharing this user content through a website, you are choosing to disclose any Personal Data included in such content to us, and we do not have control over your decision. We process user content, including any Personal Data included in any such user content, on the basis of our legitimate business interest in providing you with the Services.

We also use the Personal Data we collect directly from you to operate, improve, understand and personalize our Services based on our legitimate business interest in operating our Services in a way that benefits us and our users.

For example, we use the Personal Data to:

– Create and manage user profiles for Track Canada's service

– Communicate with you about the Services

– Contact you about Service announcements, updates or offers

– Provide support and assistance for the Services

– Personalize website content and communications based on your preferences

– Meet contract or legal obligations

– Respond to user inquiries

– Fulfill user requests

– Comply with our legal or contractual obligations

– Resolve disputes

– Protect against or deter fraudulent, illegal or harmful actions

Information we receive from third party sources:

Some third parties provide us with Personal Data about you, such as the following:

–Account information for third party services: If you interact with a third party service which use Track Canada’s Services, such as if you use a third party service to log-in to our Services (e.g., Facebook Connect), or if you share content from our Services through such third party service, the applicable third party service will send us certain Personal Data if the third party service and your account settings allow such sharing. We process this Personal Data based on our legitimate business interest of personalizing and optimizing the Services to improve user experience.

–Information from our advertising partners: We receive information about you from some of our service providers (e.g., LinkedIn, Google, Facebook, Instagram, native ad networks) who assist us with marketing or promotional services related to how you interact with our websites, applications, products, services, advertisements or communications. We process this Personal Data based on our legitimate business interest in providing direct marketing about our products and services.

Information we automatically collect when you use our Services:

Some Personal Data is automatically collected at our servers when you use our Services, such as the following:

– IP address

– Device identifiers

– Web browser information

– Page view statistics

– Browsing history

– Usage information

– Cookies and other tracking technologies (e.g. pixel/tags)

– Location information (e.g. GPS data, IP address, zip code )

– Log data (e.g. access times, hardware and software information)

We process the aforementioned Personal Data based on the following legitimate business interests:

– Network security

– Personalization of web content

– Web analytics